Essays about: "value appeal"

Showing result 1 - 5 of 41 essays containing the words value appeal.

1. 1. Chasing the Night: Understanding the Value of Enthusiasts in Dark Sky Tourism : An exploratory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Stephanie Lindén; Arvid Talp; [2024]
   Keywords : Dark Sky Tourism; Experience value; Perceived Value; Night Sky; Tourism; Value;

   Abstract : In the academic field of tourism, a relatively new type of tourism called Dark Sky Tourism is emerging. In this touristic field, there is a lack of studies focused on the individual tourist perspective. Therefore, this paper explores the perceived values of Dark Sky Tourism (DST). READ MORE

3. 2. Tänk på döden : en undersökning av minneslunden som helande plats i möte med den multifunktionella kyrkogården

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Ellen Sperr; [2023]
   Keywords : minneslund; kyrkogård; gestaltning; multifunktionalitet;

   Abstract : During the last couple of years there has been articles in the news about people, around Sweden, using our cemeteries for recreational purposes. There have been people drinking beer, sledding and having picnic and cities that have defined cemeteries as green areas to be able to fulfil the environmental goals in a new neighbourhood. READ MORE

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
   Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

   Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

6. 5. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
   Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE