Essays about: "value co- creation mechanisms"

Showing result 1 - 5 of 6 essays containing the words value co- creation mechanisms.

  1. 1. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Fanny Johansson; [2023]
    Keywords : Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

    Abstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE

  2. 2. Contract Models for Increased Total Value Creation in Combat Aircraft Programs : A Case Study of Saab AB Aeronautics and FMV

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Daniel Ingeson; Jonas Englund; [2023]
    Keywords : contract models; complex projects; defence projects; combat aircraft programs; defence industry; value creation; co-creation of value;

    Abstract : Combat aircraft programs between a manufacturer and government are critical for both parties, asit involves significant costs, lengthy development times, and high risks. If successful, suchprograms can result in improved defense capabilities for the government and financial gains forthe manufacturer. READ MORE

  3. 3. Value Co-Creation: Multiplayer

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Hansen; Konstantinos Ouranos Piludis; [2018]
    Keywords : Value Co-Creation; Gaming industry; User Generated Content; The Value Co-Creation Egg; Online gaming communities; Business and Economics;

    Abstract : This study is an initial attempt to investigate value co-creation in the gaming industry by looking at Value Co-Creation through a framework called The Value Co-Creation Egg. The aim of the framework was to identify the mechanisms of The Consumer and The Company, which ultimately led to a deeper understanding of how these actors operate within the context of The Market. READ MORE

  4. 4. Controlling the Uncontrollable

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amalie Helth Christiansen; Beatrice Bender; [2017]
    Keywords : Value Co-Creation; Governance; Co-Control; Space and Place; Online Brand Communities; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to tackle the paradox of governing free labour by exploring and drawing further understanding to the co-creation process in online brand communities. Originality: This study is the first to investigate co-creation from the theoretical perspective of the production of space and the first to introduce the concept of co-control in regards to the management of co-creation. READ MORE

  5. 5. EXPLORING DIGITALIZATION AND VALUE CO-CREATION IN THE FOOD INDUSTRY : Study on challenges and opportunities for digitalization and the impact on the customer offering

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Camila Medina; Monika Miljanovic; [2017]
    Keywords : Digitalization; value co-creation; digitalization capabilities; value co- creation mechanisms; business models; food industry; processed meat; bakery; factory; discrete manufacturing; automation.;

    Abstract : The purpose of this study is to identify the challenges and opportunities for digitalization within the food industry, and give suggestions on how to co-create value through digitalization.  This qualitative study is based on data collected from scientific articles, reports and books about digitalization and value co-creation in the food industry. READ MORE