Essays about: "value co-creation"

Showing result 1 - 5 of 167 essays containing the words value co-creation.

  1. 1. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Dunehav; Okka Mennenga; [2021]
    Keywords : Business and Economics;

    Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

  2. 2. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.

    University essay from

    Author : Kamelia Bankova; Pavlina Stancheva; [2021]
    Keywords : Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

    Abstract : .... READ MORE

  3. 3. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sarah Gunnarsson; Sofia Lilliehorn; [2021]
    Keywords : Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

    Abstract : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. READ MORE

  4. 4. Social hållbarhet i stadens planeringsprocesser : en exempelstudie av Mary Anderssons park, Malmö

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Johanna Frohm; [2021]
    Keywords : social hållbarhet; hållbarhet; hållbar stadsutveckling; planering; Malmö stad; Mary Anderssons park; landskapsarkitektur; jämlikhet; offentliga miljöer; förvaltning; MKB;

    Abstract : Begreppet hållbar utveckling, tillika den sociala dimensionen av hållbarhet är komplexa begrepp utan entydig definition och som präglas av konflikt sett till intresse, mål och värde. Bortom debatten om innebörd är social hållbarhet idag ett centralt begrepp inom politiken och har en viktig funktion i diskussioner om mål och syften gällande planering och samhällsutveckling. READ MORE

  5. 5. The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Daniel Blomqvist; Monawar M. Hashem; [2021]
    Keywords : Corona pandemic; sales-function; sales-associates; value creation; value co-creation; value facilitation; service logic; service-dominant logic;

    Abstract : The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008.  The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. READ MORE