Essays about: "value co-creation"

Showing result 1 - 5 of 134 essays containing the words value co-creation.

  1. 1. Co-working in an experiencescape - A case study on the consumption in a co-working space combined with a restaurant and café

    University essay from Göteborgs universitet/Graduate School

    Author : Kajsa Andersson; Emilie Gente; [2020-06-16]
    Keywords : co-working; combining concepts; shared spaces; workspace; experiencescapes; customer experience; consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. Designing Virtual Reality Experiences for Elderly : A qualitative study focusing on VR suppliers operating within the elder care sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Bohlin; Linn Müller; [2020]
    Keywords : Virtual reality; Technology; Customer Experience; Customer value; Digital immigrants; Early and Late adopters; Digital divide; Elderly; Designing for elderly; Design process;

    Abstract : Abstract                                                    This thesis provides an in-depth research of five VR suppliers working with creating VR experiences targeted to elderly within the elder care sector in Sweden. Furthermore, a technological knowledge gap between elderly and VR technology are researched. READ MORE

  4. 3. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  5. 4. The value co-creation in automotive-3PL relationship management : A case study in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jingting Liu; Zeying Huang; [2020]
    Keywords : Value co-creation; B2B context; 3PL relationship management; Automotive industry;

    Abstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE

  6. 5. How auditors and family firms co-create value

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Oskar Johansson; Johan Ljungberg; [2020]
    Keywords : Family firms; Audit firms; Auditor; Socioemotional wealth; Profession theory; Co-creation; Value;

    Abstract : Background: The relationship between family firms and auditors is not a topic that is very well examined. This is also a relationship that is extraordinary because they have different aims with the relationship. Since the family firms seek for long and close relationships while the auditor needs to maintain their independence. READ MORE