Essays about: "value creation e-commerce"

Showing result 1 - 5 of 21 essays containing the words value creation e-commerce.

  1. 1. Value creation through the service consumption process in the fashion industry : An exploratory study of where value is created during the service consumption process in connection with e-commerce

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Lina Almqvist; [2022]
    Keywords : Value; Service consumption process; E-commerce; Value creation; Online shopping;

    Abstract : Purpose The purpose of this study is to analyze the customer's perception of value through each stage of the service consumption process in connection with e-commerce. The aim is to see where in the different stages customers experience value. Method For this research a qualitative method was used in the form of semi structured interviews. READ MORE

  3. 2. Impactful Digital Transformation for Retail Employees : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
    Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

  4. 3. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sarah Gunnarsson; Sofia Lilliehorn; [2021]
    Keywords : Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

    Abstract : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. READ MORE

  5. 4. The Digital Transformation of the Swedish Retail Pharmacy Industry : A Case Study

    University essay from

    Author : Asha Kayima; Maja Sjöstrand; [2021]
    Keywords : Digitalisation; Customer Influence; Omni-channel; Value Creation; Swedish Retail Pharmacy;

    Abstract : Background: The Swedish retail pharmacy industry is a dynamic industry that has undergone many changes throughout the past decades. Presently, the pharmacy industry in Sweden consists of five nationwide pharmacy chains (Apoteket AB, Apotek Hjärtat, Kronans Apotek, Apoteksgruppen, and LloydsApotek), three strictly e-commerce pharmacy companies (Apotea, Meds, and Apohem), and 40 private players. READ MORE

  6. 5. Ecosystem Goal Alignment and Institutional Change : Increasing Resilience and Competitiveness in Värmland

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Eric Kjellberg; Daniel Oldenmark; [2021]
    Keywords : Service ecosystem; Service dominant logic; value co-creation; goal alignment; institutional change; resilience; rural regions;

    Abstract : Economy professor Kjell Nordström argued at the Nordic Business forum Sweden, that regions such as Värmland would turn into wastelands in the aftermath of digitalization and urbanization. Digitalization has rapidly changed service provision effecting the provider-user interaction and service options available. READ MORE