Essays about: "value creation in SST encounters"
Found 1 essay containing the words value creation in SST encounters.
University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE