Essays about: "value creation in SST encounters"

Found 1 essay containing the words value creation in SST encounters.

  1. 1. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE