Essays about: "value creation online"

Showing result 1 - 5 of 84 essays containing the words value creation online.

  1. 1. An Empirical Survey of Bandits in an Industrial Recommender System Setting

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Tobias Schwarz; Johan Brandby; [2023-09-21]
    Keywords : computer science; industrial application; machine learning; reinforcement learning; multi-armed bandits; MAB; contextual multi-armed bandits; survey; batch learning;

    Abstract : In this thesis, the effects of incorporating unstructured data—images in the wild—in contextual multi-armed bandits are investigated, when used within a recommender system setting, which focuses on picture-based content suggestion. The idea is to employ image features, extracted by a pre-trained convolutional neural network, and study the resulting bandit behaviors when including respective excluding this information in the typical context creation, which normally relies on structured data sources—such as metadata. READ MORE

  2. 2. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Farzana Sharmin Ritu; [2023]
    Keywords : purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

    Abstract : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. READ MORE

  3. 3. Which factors act as the main motivators for ecopreneurs in Sweden to start their green-green ventures?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daan van Lonkhuizen; Axel Åman; [2023]
    Keywords : Sustainability; ecopreneurs; green-green ventures; motivators; venture creation; Sweden.; Business and Economics;

    Abstract : Purpose: Ecopreneurs are individuals who engage in entrepreneurial activities, starting green-green ventures, and focusing on sustainability. Ecopreneurs are shown to be key drivers in our society’s transition toward sustainability. This research focuses on environmental sustainability and the reason these individuals engage in ecopreneurship. READ MORE

  4. 4. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  5. 5. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
    Keywords : ;

    Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE