Essays about: "value creation"

Showing result 1 - 5 of 682 essays containing the words value creation.

  1. 1. Returns to Swedish Acquirers from Public an Private M&As

    University essay from

    Author : Robin Abrahamsson; Oscar Hammar; [2019-07-09]
    Keywords : Mergers and Acquisition; Listing effect; Abnormal returns; Value creation;

    Abstract : This paper examines Swedish listed acquirers’ cumulative abnormal returns surrounding the announcement of acquisitions between the period 1998–2018 of both public and private targets. We find that acquirers earn an average cumulative abnormal return of 0.68% when the target is public and an average cumulative abnormal return of 1. READ MORE

  2. 2. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Sahlin; Maria Olsson; [2019-07-09]
    Keywords : user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    University essay from Göteborgs universitet/Graduate School

    Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE