Essays about: "value creation"

Showing result 16 - 20 of 706 essays containing the words value creation.

  1. 16. Artificial Intelligence in Business-to-Business Sales Processes : The impact on the sales representatives and management implications

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Alexandra Cyvoct; Shirin Fathi; [2019]
    Keywords : AI; Artificial Intelligence; Big Data; B2B sales; selling process; consultative selling; relational selling; change management;

    Abstract : Background: The sales representatives in B2B companies are experiencing several changes in their environment, which have already altered their performed activities. In order to meet the new customer needs, Artificial Intelligence (AI) provides an effective usage of the large amount of complex data that is available, defined as Big Data. READ MORE

  2. 17. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
    Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

    Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

  3. 18. Cost Efficiency and Waste Reduction in Completely Knocked Down Production

    University essay from Högskolan i Jönköping/Tekniska Högskolan

    Author : Anastasia Malavolti; [2019]
    Keywords : Improvement; CKD; production; waste reduction;

    Abstract : Purpose – To provide a framework for the improvement of the supply chain of Completely Knocked Down Products with a focus on waste reduction and cost-efficiency. Method– A case study at a company dealing with CKD assembly, based on observations and interviews. READ MORE

  4. 19. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
    Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

    Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

  5. 20. SUSTAINABLE TAX PLANNING : Investigating the relationship between ESG and tax aggressiveness

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : André Myhrberg; Johannes Harnesk; [2019]
    Keywords : ESG; Sustainability; Tax Aggressiveness; Tax Planning; Finance; Business Administration;

    Abstract : The footprint firms leave behind on this planet is widely discussed, and the topic of corporate social responsibility is constantly receiving additional attention. The gravity of working towards a more sustainable way of conducting business is illustrated by the incentivized tax system in various countries, where CSR can render tax deductions. READ MORE