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Showing result 16 - 20 of 767 essays matching the above criteria.

  1. 16. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  2. 17. The Business Case for Sustainable Sourcing : A Corporate Social Opportunity

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Henrik Christensson; Björn Holmdahl; [2020]
    Keywords : Sustainability; Purchasing; Sourcing; Screening Evaluation;

    Abstract : Sustainability has become a prevalent societal value and is ubiquitous in public discourse. Securing sustainable economic growth on increasingly globalized markets is perceived by many as one of the greatest challenges of our time. Supply chains have become globally dispersed and are increasingly complex to manage. READ MORE

  3. 18. Leveraging Corporate-Startup Engagements: A Multiple Case Study Exploring Corporate Accelerators’ Post- Acceleration Activities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cleo Dan; Tom Hackenberg; Dominik Wudarczyk; [2020]
    Keywords : Corporate accelerators; corporate venture capital; corporate venturing; open innovation; corporate-startup engagement; Business and Economics;

    Abstract : This study focused on examining what post-acceleration startup management practices (‘activities’) corporate accelerators conduct and how these activities contribute to strategic value creation for the parent company. It was found that the post-acceleration phase is separated into three levels of post-acceleration activities and their strategic value contributions. READ MORE

  4. 19. The value co-creation in automotive-3PL relationship management : A case study in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jingting Liu; Zeying Huang; [2020]
    Keywords : Value co-creation; B2B context; 3PL relationship management; Automotive industry;

    Abstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE

  5. 20. The role of digitalized product information in maintenance services of complex products or systems

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Gustav Ricksten; Jacob Enetjärn; [2020]
    Keywords : advanced services; maintenance; digital product information; value creation; avancerade tjänster; underhåll; digital produktinformation; värdeskapande;

    Abstract : Manufacturers dealing with complex products or systems are widely dependent on new technologies which can be utilized to create new business models. Servitization literature express an increased demand for advanced service offerings for manufacturers where revenues are generated by the performance and availability of their product. READ MORE