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1. 1. Defining customer value in disruptive business models

   University essay from Göteborgs universitet/Graduate School

   Author : Antonia Welzel; [2023-07-20]
   Keywords : customer value; disruptive innovation; subscription-based car ownership;

   Abstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE

3. 2. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Söderström; Maria Nordin; [2023-07-20]
   Keywords : Innovation; Sustainability; Technology Adoption; Electrical Distribution; Power Grid; Electric Vehicles; Energy Storage Solutions; Renewable Energy; V2X; Vehicle-to-Grid; V2G;

   Abstract : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. READ MORE

4. 3. By-Product and Waste Valorization in the Sea Food Industry: A Sustainable Business Model and Hybrid Organizations Perspective

   University essay from Göteborgs universitet/Graduate School

   Author : Tristan Groh; [2023-07-19]
   Keywords : ;

   Abstract : There is a growing interest in sustainable entrepreneurship, fueled by the urgent need to address environmental challenges and global societal issues. This study explores the entrepreneurial opportunities presented by seafood waste valorization, as it offers potential solutions to both environmental concerns and the need for resource-efficient production. READ MORE

5. 4. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

6. 5. How does participation in GVCs affect the level of autonomy of suppliers in the automotive industry? A thematic analysis of interviews with suppliers in the automotive industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Henrik Hanning; Astrid Simonsen; [2023-06-28]
   Keywords : Global value chains; supplier autonomy; automotive industry; qualitative research; Swedish suppliers;

   Abstract : This study aimed at investigating how participation in GVC’s affect the level of autonomy of suppliers in the automotive industry. Companies' international value chains are arguably more interconnected than ever before. READ MORE