Essays about: "value-based approach"

Showing result 1 - 5 of 58 essays containing the words value-based approach.

  1. 1. Value based selling : Key value drivers for SMEs within the steel industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Simon Anderson; Markus Johannisson; [2022]
    Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE

  2. 2. On the Hunt for Outdoors’ Next (Circular) Top Model - Investigating Ex-ante Assessment Tools for Circular Business Models in the Outdoor Fashion Industry

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Sebastian Wehrkamp; [2022]
    Keywords : circular business models; ex-ante assessment; outdoor fashion industry; Business and Economics;

    Abstract : Different actors identified the circular economy (CE) as a solution to tackle global environmental challenges and foster sustainable growth. Transitioning to CE requires new circular business models (CBM), which create, capture, and deliver value, based on the principles of the CE. READ MORE

  3. 3. Super Market Bros. : A qualitative study on gamification of sustainable grocery purchases

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katy Gokal; Alexander Svensson; Simon Johansson; [2022]
    Keywords : gamification; grocery shopping; consumption; SDG 12; sustainability; sustainable consumption; retail;

    Abstract : Background: Gamification is the application of game design elements in non-gameenvironments and is used to optimise experiences. Existing literaturedoes not explain which game design elements are applicable tosustainable grocery purchases or why. READ MORE

  4. 4. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

  5. 5. IN-BETWEEN: PRODUCT DEVELOPMENT STUDY THROUGH INDUSTRIAL AND EXPERIMENTAL APPROACHES

    University essay from Jönköping University/JTH, Industridesign

    Author : Aymerick Marie-Rose; [2021]
    Keywords : Industrial design; Experimental design; Circular design; breadedEscalope; Production process; Transitional space; Coat rack;

    Abstract : Experimental design is a practice operating at the limit between craftmanship, art and technology. In collaboration with the studio breadeEscalope (Vienna, Austria) this project oscillates between research and production to study the link between industrial and experimental approach to design. READ MORE