Essays about: "value-based pricing"

Showing result 21 - 25 of 36 essays containing the words value-based pricing.

1. 21. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

   University essay from KTH/Industriell marknadsföring

   Author : LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
   Keywords : Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

   Abstract : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. READ MORE

3. 22. How to succeed with value-based pricing : A case study of how a Swedish OEM is working with price strategy in the context of globalization

   University essay from KTH/Organisation och ledning; KTH/Hållbarhet och industriell dynamik

   Author : HANNAH HANNAH BJÖRK; LINA FORSBERG; [2015]
   Keywords : Value-based pricing strategy; pricing process; pricing strategy; OEM; MNC; globalization;

   Abstract : In today’s world, change is faster than ever with rapid technological development and increasing global competition. The effects of globalization have led to more intense international competition when competitors originate from different parts of the world. READ MORE

4. 23. The Pricing Decision Process in Software-as-a-Service Companies

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Susanna Wilczkowski; [2015]
   Keywords : software-as-a-service pricing; business-to-business marketing; value-based pricing; strategic pricing pyramid; pricing strategy; pricing decision-making; customer value; pricing models; decision model; pricing decision process;

   Abstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE

5. 24. Pricing strategy for products in the healthy fast food sector in Stockholm

   University essay from KTH/Entreprenörskap och Innovation

   Author : Tim Hermann; [2015]
   Keywords : Pricing strategy; value based pricing; cost based pricing; food; beverages; enterprise; marketing; Stockholm; nutritious; healthy; organic; fast food; trend.;

   Abstract : The demand of fast food is increasing in current food market worldwide. But fast food, as one of the unhealthy food types, cannot deny its impact as one of the causes of leading death in populations of most high income countries. READ MORE

6. 25. Different unit price of packaging sizes matter for food waste : A case study how companies' price strategies of different packaging sizes of dairy products affect the emissions of CO2 equivalents

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Maria Lövdahl; Karin Palmér; [2015]
   Keywords : Food waste; dairy products; LCA; emission of CO2; price strategies; CSR; Matsvinn; mejeriprodukter; LCA; utsläpp av CO2; prisstrategier; CSR;

   Abstract : One third of all food that is produced ends up as waste, making it an important for society. Companies in food sector offer various packaging sizes to consumers to meet different household needs, where smaller packaging sizes often have a higher unit price than larger packaging sizes. READ MORE