Essays about: "value-based selling"
Showing result 1 - 5 of 10 essays containing the words value-based selling.
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1. Value based selling : Key value drivers for SMEs within the steel industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE
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2. How Market Intelligence Helps With Pricing : A qualitative study on Systemair Group
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 2021-06-03 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Aryan Singh Omar Eyad Shaheen Mohammad Title: How Market Intelligence Helps With Pricing Tutor: Ali Farashah Keywords: Digitalization, Business Intelligence (BI), Market Intelligence (MI), Competitive Intelligence (CI), Pricing, Decision Making, Dynamic Pricing Model, Price Authority Research Question: How does MI help in pricing decisions of the European market in Systemair Purpose: The purpose of this research is to investigate if Market Intelligence (MI) has any effect on pricing decisions within the European market in Systemair Group. Since the field of MI in pricing decisions is explorative, this study will conduct thorough interviews with the goal of getting a deep understanding of how MI can help with pricing decisions. READ MORE
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3. Barriers of Value-Based Pricing in Manufacturing Companies
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE
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4. The challenges and improvement opportunities in a product-service sale process from a salesperson’s perspective : A case study at Scania
University essay from Linköpings universitet/Industriell miljöteknikAbstract : The objective of this thesis is to identify how a salesperson perform the product-service sale process, through investigating the salesperson’s conditions, challenges, and improvement opportunities within. Based on this, recommendations are given regarding how the product-service sale process can be improved, and how to develop the ideal sale process. READ MORE
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5. Value Investing on the Nordic Stock Market - Does the Magic Formula constitute a viable strategy for outperforming the market?
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : In this thesis we investigate if following the magic formula can yield superior investment returns in relation to the risk taken. The magic formula is a term coined by Joel Greenblatt, describing a systematic approach to successful stock investing. READ MORE
