Essays about: "value-belief-norm"

Showing result 1 - 5 of 11 essays containing the word value-belief-norm.

  1. 1. Catalysts for Change: Unveiling Leadership Behaviours and Interventions of Nature-Based Athletes in Cultivating Pro-Environmental Behaviour among Fans

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Hanna Thaller; Ben Makin; [2023]
    Keywords : sustainability; pro-environmental behaviour; charismatic leadership; VBN theory; nature-based athletes; athlete leadership; sports fans; behaviour change;

    Abstract : With billions of sports fans all over the globe, athletes have a considerable platform to advocate for the environment and catalyse behaviour change. The purpose of this paper was to explore the role of leadership in athlete environmental activism. READ MORE

  3. 2. The influence of values, beliefs, norms on thepro-environmental behavior of Generation Z : The case of the aviation industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gabriel Madeira; Salomé Rello; [2022]
    Keywords : Sustainability; Aviation Industry; Generation Z; VBN model; Values; Beliefs; Norms; Pro-environmental Behavior; Eco-guilt;

    Abstract : Purpose: The purpose of this paper is to deepen the knowledge of the field of sustainability,more specifically, the current understanding of how values, beliefs, and norms influencepro-environmental behavior towards the aviation industry, within Generation Z. Background: Sustainability is now a topic of focus from governments and companies. READ MORE

  4. 3. Psychological Antecedents of Academic´s Intentions to Participate in Last Chance Tourism: Applying value-belief-norm and cognitive dissonance model

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Joakim Wermelin; [2022]
    Keywords : Last Chance Tourism; LCT; academic´s; intentions; behaviors; sustainability; sustainable traveling; PLS-SEM; PLS; VBN; value-belief-norm; cognitive dissonance; cognitive dissonance theory;

    Abstract : Last chance tourism (LCT) is defined as an endangered place due to climate change which creates motivations for tourists to travel to these places before they vanish. These trips also involve interaction with and observation of rare species that is about to disappear due to climate change. READ MORE

  5. 4. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Jascha Marschall; [2022]
    Keywords : social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

    Abstract : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. READ MORE

  6. 5. Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lea Zehendner; Michelle Cron; [2021]
    Keywords : Green Search Engine Usage; Ecosia; Pro-Environmental Behaviour; Green Consumerism; Digital Green Consumerism; Business and Economics;

    Abstract : Aim: The aim of this study is to explore why German millennials use the green search engine Ecosia, as the organisation is experiencing considerable growth in Germany. Theoretical Perspectives: This thesis adopts well-established theories such as the Theory of Planned Behaviour, the Value-Belief-Norm Theory, and the Social Influence Theory. READ MORE