Essays about: "value-expressive advertising"
Found 1 essay containing the words value-expressive advertising.
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1. Attracting Lifestyles
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. READ MORE
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