Essays about: "value-in-use"

Showing result 1 - 5 of 15 essays containing the word value-in-use.

1. 1. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Estrella; André Forsberg Berntsson; [2022-08-04]
   Keywords : Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

   Abstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE

3. 2. Towards Hands-free Healthcare: A Study About Value Co-creation Through Eye-tracking Application

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Wiktor Zborowski; Ernesta Stakionyte; [2022]
   Keywords : Value Co-creation; Value-in-use; Value Co-production; Hands-free Technology; Eye-tracking; Technology Suppliers; Healthcare; Healthcare Practitioners; Digitalization;

   Abstract : Introduction: The introduction presents concepts around hands-free interactions. Furthermore, topics of digitalization, value co-creation, and how technology suppliers and end-users co-create value through the application of eye-tracking is described. READ MORE

4. 3. Live shopping as a tool to create an engaging customer experience

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Arvid Ekelöw; Vendela Lundberg; [2022]
   Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

   Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE

5. 4. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

6. 5. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mobolaji Idowu; [2022]
   Keywords : Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

   Abstract :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. READ MORE