Essays about: "values"

Showing result 16 - 20 of 6270 essays containing the word values.

  1. 16. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 17. Shared understanding across organizational divisions - A qualitative study of store managers in a corporate cultural change process

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Johansson; Therese Erenius; [2019-07-03]
    Keywords : Cultural change; internal boundaries; boundary work; store managers;

    Abstract : MSc in Management.... READ MORE

  3. 18. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    University essay from Göteborgs universitet/Graduate School

    Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 19. Intangible Asset Disclosure and Impact on Firm Value - Evidence from Swedish Listed IT Firms

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victor Johansson; Emily Lewin; [2019-06-18]
    Keywords : Intangible asset disclosure; intangible assets; hidden value; market capitalization; market value; Information Technology firms; Swedish firms; content analysis.;

    Abstract : Background: In this changing economy, firm are gaining larger amounts of intangible assets.Along with these changes there are several challenges, including not only reporting theseintangibles but also measuring them. Many of these intangible assets are treated asexpenditures and are therefore not capitalized. READ MORE

  5. 20. “The grandiosity of tasks and mediocrity of tools”: Confronting the transnational social question with mobile CEE citizens’ experiences in Sweden

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Kristin Clay; [2019-05-08]
    Keywords : Transnational Social Question; Intra-EU Mobility; European Citizenship; European Dis integration; Coloniality; Decolonial Option;

    Abstract : This thesis contributes to the debate surrounding east-west intra-EU mobility, the transnational social question and European citizenship by uncovering often undervalued and stigmatized histories, experiences, and knowledge from the EU’s central and eastern member states by highlighting the voices of mobile CEE citizens in Sweden. Taking a problem-driven, adaptive approach, this thesis draws on qualitative interviews—with twelve respondents representing Croatia, Romania, Bulgaria, Hungary, Poland, Latvia, and Estonia—contextualized by official documents from the EU and Sweden, including a European Commission communication and press release, a report prepared by Sweden’s National Board of Trade, and a letter from the EU Affairs ministers of Sweden, Finland, and Norway defending the freedom of movement. READ MORE