Essays about: "variety seeking tendency"

Found 2 essays containing the words variety seeking tendency.

1. 1. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zaki Alzayat; Farrah Fawzy; [2016]
   Keywords : Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

   Abstract : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. READ MORE

3. 2. A Qualitative Study of Music Consumption in Today's Ubiquitous Music Landscape

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sanna Kullenmark; [2012]
   Keywords : Music Consumption; Switching Cost; Variety Seeking; Network Economy;

   Abstract : The new global network economy brings forth challenges and opportunities for consumers and producers. One industry that has developed fast during the last decade is the music industry. With developments in technology and usage patterns music of today can be consumed in a vast array of settings. READ MORE