Essays about: "varumärke."

Showing result 1 - 5 of 130 essays containing the word varumärke..

  1. 1. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  2. 2. OakMood : A Visual Evaluation Method for Emotional Aspects of User Experience

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Viktor Hedström Gustavsson; [2019]
    Keywords : User experience; evaluation; emotional feedback; visual feedback; iterative design process; research through design.;

    Abstract : The aim of this thesis is to investigate how images can be used to provide emotional feedback on user experience. The report describes the iterative process of developing OakMood, an image-based design evaluation method that provides designers with user generated visual feedback. READ MORE

  3. 3. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Joel Ahlbom; Daniel Andersson; [2019]
    Keywords : Marketing; International marketing; segment; sales; electric bicycles; E-bikes; Pedelec; User imagery; ideal social self-image congruence; brand avoidance; symbolic consumption; symbolic brand avoidance; Marknadsföring; elcyklar; miljö; typiska användare; varumärke;

    Abstract : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. READ MORE

  4. 4. Varumärkesbyggnad genom hållbarhetsrapportering : en fallstudie av NCC:s hållbarhetsrapporter mellan 2013–2018

    University essay from SLU/Dept. of Economics

    Author : Rubab Chowdhury; Rasmus Nyqvist; Gustaf Linderoth; [2019]
    Keywords : varumärke; varumärkesbyggnad; hållbarhetsredovisning; hållbarhetsrapporter; legitimitet; identitet;

    Abstract : Varumärket har på senare tid blivit en viktig tillgång i ett företag. Med ett starkt varumärke kan företag särskilja sig från närstående konkurrenter och erhålla ett mervärde för intressenter som kan vara gynnande ur ett företagsekonomiskt perspektiv. READ MORE

  5. 5. Improving Task Performance in User Experience Writing : a validation of two methods in digital and in-person user contexts

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Linnea Holm; [2019]
    Keywords : User Experience Writing; UX; Usability; Usability Testing; Cloze Deletion Method; Highlighting Method;

    Abstract : User Experience (UX) Writing is part of the product’s overall user experience design. It can be a part of a product content strategy as much as the visual design. The base for any UX centered profession is the understanding of usability — the practice of making products or services easy to use for the intended target group. READ MORE