Essays about: "varumärke."

Showing result 21 - 25 of 172 essays containing the word varumärke..

  1. 21. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : TATIANA KIREEVA; [2021]
    Keywords : Social media; news media outlets; social media algorithms; Sociala medier; nyhetsmedier; algoritmer;

    Abstract : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). READ MORE

  3. 22. Brand Recognition in Online Display Advertising : An Exploratory Study Based on Logo Detection

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Clément Morin; [2021]
    Keywords : Logo Detection; Online Advertisements; Display Advertising; Automatic Brand Detection; Logotypigenkänning; Online annonsering; Automatisk varumärkesigenkänning;

    Abstract : While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. READ MORE

  4. 23. Online Self-Presentation During Transition : Qualitative Study about Personal Branding and the Self in Transition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Meuer; [2021]
    Keywords : Self-Presentation; Self in Transition; Online Personal Branding; Social Media; Young Adults; Självpresentation; Personlig transformation; Personligt varumärke online; Sociala medier; Unga vuxna;

    Abstract : Up until now, there has only been a limited amount of research in the field of online self- presentation in combination with young adults transitioning from a social to a professional self online. The purpose of this thesis is to extend the existing literature and address the gap by exploring how students present themselves before, during and after the transition from university to work. READ MORE

  5. 24. Is the growing demand for plant-based food disrupting the food industry?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Tjernlund; [2021]
    Keywords : Sustainable transformation; plant-based; food industry; Oatly; dairy alternative; consumers; sustainability; Hållbar utveckling; industriell transformation; växtbaserat; livsmedelsindustri; mejeriindustri; mjölkalternativ; matindustri; konsumenter; hållbarhet; Oatly;

    Abstract : Many industries are following a trajectory where today’s production and consumption patterns are putting unsustainable strain on the health of our planet. One industry with particularly large impact is the animal-based food industry. READ MORE

  6. 25. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Micaela Drugge; Emma Svensson; [2021]
    Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE