Essays about: "varumärke"

Showing result 1 - 5 of 129 essays containing the word varumärke.

  1. 1. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  2. 2. OakMood : A Visual Evaluation Method for Emotional Aspects of User Experience

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Viktor Hedström Gustavsson; [2019]
    Keywords : User experience; evaluation; emotional feedback; visual feedback; iterative design process; research through design.;

    Abstract : The aim of this thesis is to investigate how images can be used to provide emotional feedback on user experience. The report describes the iterative process of developing OakMood, an image-based design evaluation method that provides designers with user generated visual feedback. READ MORE

  3. 3. Improving Task Performance in User Experience Writing : a validation of two methods in digital and in-person user contexts

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Linnea Holm; [2019]
    Keywords : User Experience Writing; UX; Usability; Usability Testing; Cloze Deletion Method; Highlighting Method;

    Abstract : User Experience (UX) Writing is part of the product’s overall user experience design. It can be a part of a product content strategy as much as the visual design. The base for any UX centered profession is the understanding of usability — the practice of making products or services easy to use for the intended target group. READ MORE

  4. 4. A Case Study Exploring the Most Important Factors in Firm Rebranding

    University essay from KTH/Industriell Management

    Author : Gustav Kjellin; [2019]
    Keywords : Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

    Abstract : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. READ MORE

  5. 5. Responsible paper sourcing in a global matrix organised retail company

    University essay from SLU/Dept. of Forest Products

    Author : Annie Sandgren; [2019]
    Keywords : CSR; paper industry; reputational risk; supply network; traceability; försörjningsnätverk; pappersindustrin; spårbarhet;

    Abstract : Pressure from regulation as well as customer demand on responsibly sourced and produced goods and services is greater than ever. IKEA is considered a bench mark company as regards CSR in global supply chains and now a system needs to be put in place to also secure responsible paper sourcing. READ MORE