Essays about: "varumärkesattityd"
Found 3 essays containing the word varumärkesattityd.
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1. How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. READ MORE
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2. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE
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3. Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. READ MORE