Essays about: "varumärkesförtroende"

Found 2 essays containing the word varumärkesförtroende.

  1. 1. Would you trust me if I lied to you in favor of charity? : The implication of Brand Trust when using Dark Patterns for charity

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Victoria Axelsson; [2022]
    Keywords : dark patterns; brand trust; brand trust scale; charity; dark patterns; varumärkesförtroende; varumärkesförtroendeskala; välgörenhet;

    Abstract : Brand Trust is the trust consumers have in brands and have been previously proven to be affected negatively by dark patterns (i.e. design patterns used in websites to deceive their customers). This study is aimed to find out if Brand Trust is affected negatively by dark patterns when used for charity. READ MORE

  3. 2. Truth or Dare? : An exploration of Opinion Spam’s affect on dimensions of Brand Trust

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Eric Collinder; Oskar Södergren; [2017]
    Keywords : Opinion Spam; Brand Trust; Consumer Satisfaction; Electronic Commerce; Electronic Word of Mouth eWOM ;

    Abstract : Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. READ MORE