Essays about: "varumärkesimage"

Showing result 1 - 5 of 9 essays containing the word varumärkesimage.

  1. 1. Is the office that important? : An investigation on how companies use their office to attract stakeholders

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Madeleine Bille; Niclas Pilwind; [2023]
    Keywords : Signaling theory; design; employer brand; brand credibility;

    Abstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE

  3. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  4. 3. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
    Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

    Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

  5. 4. Sustainability in Property Asset Management : An overview of perceptions, important aspects and implementation of sustainability in Swedish commercial real estate companies

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : William Broberg Piller; Violeth Edgar Nyoni; [2022]
    Keywords : “Property”; “Asset management”; “Real Estate”; “Sustainability”; ”Fastigheter”; ”Hållbarhet”; ”Förvaltning”;

    Abstract : Due to the challenges posed by climate change, the notion of sustainability is gaining traction in the real estate industry. This study highlights property asset managers' conceptual understanding of sustainability, and explores whether the level of implementation of sustainability is actually achieving sustainability objectives through the management of commercial real estate. READ MORE

  6. 5. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Adil Abdulgadir; Imad Abdulgadir; [2020]
    Keywords : Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

    Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE