Essays about: "varumärkesstrategi"

Showing result 1 - 5 of 9 essays containing the word varumärkesstrategi.

  1. 1. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

    University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
    Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

    Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE

  2. 2. Applying strategic design to stand out in the cargo bike market. : Development of a cargo bike for non-cargo bike people.

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikkelsen; Moa Wernberg; [2019]
    Keywords : Electric bike; Cargo bike; Longtail; Product development; Product design; User centered design; Strategic design; Strategic branding.; Elcykel; Lastcykel; Longtail; Produktutveckling; Produktdesign; Användarcentrerad design; Strategisk design; Strategiskt varumärkesbyggande.;

    Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm, on behalf of the company Rawbike. The purpose was tod evelop a design and construction proposal for a cargo bike from a strategic market perspective, that could broaden the audience of Rawbike to include more female users. READ MORE

  3. 3. Mobile Gaming Earbud. : Design and functionality investigation of mobile gaming headphones.

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Keywords : ;

    Abstract : Today there are a vast amount of headphones models, brands and types – each trying their bestto differentiate themselves from the rest. In collaboration with Defunc the thesis project soughtto investigate how one can develop a pair of mobile gaming headphones that meet the needsand wants of mobile gamers. READ MORE

  4. 4. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Josefin Ilic; Matilda Tranell; [2018]
    Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE

  5. 5. Development of guidelines for the design of e-commerce shipping packaging

    University essay from Linköpings universitet/Medie- och InformationsteknikLinköpings universitet/Tekniska högskolan; Linköpings universitet/Medie- och InformationsteknikLinköpings universitet/Tekniska högskolan

    Author : Andreas Hogeland; Michelle Sundqvist; [2014]
    Keywords : Fraktförpackningar; emballage; e-handel; varumärkespositionering; varumärkesprofilering; konkurrenskraft; förpackningsdesign; returer;

    Abstract : Nästan alla stora företag ger kunderna möjlighet att handla genom elektronisk handel, så kallad e-handel. E-handeln har ökat kraftigt senaste åren och under 2013 ökade den svenska detaljhandelns försäljning över internet med 17 procent. READ MORE