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Showing result 1 - 5 of 11 essays matching the above criteria.

1. 1. Barcelona as a place brand, a study on visual communication and place marketing

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

   Author : Jonatan Matias Salinas; Maja Wastesson; [2023]
   Keywords : Visuell kommunikation; platsmarknadsföring; varumärke; platsvarumärke; varumärkesstrategi; grafisk design; retorik.;

   Abstract : Betydelsen av att etablera och bevara ett starkt varumärke av en plats eller stad, så kallad platsmarknadsföring, är av största intresse för en plats, inte minst ur ett ekonomiskt perspektiv. En del i ledet av att etablera ett starkt varumärke består av att arbeta med kommunikation i olika format, till exempel genom visuell kommunikation vars syfte är att stärka den grafiska profilen inom bland annat reklam, webb, sociala medier, skyltning och illustrationer. READ MORE

3. 2. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Micaela Drugge; Emma Svensson; [2021]
   Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

   Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

4. 3. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

   University essay from Södertörns högskola/Företagsekonomi

   Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
   Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

   Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE

5. 4. Applying strategic design to stand out in the cargo bike market. : Development of a cargo bike for non-cargo bike people.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anna Mikkelsen; Moa Wernberg; [2019]
   Keywords : Electric bike; Cargo bike; Longtail; Product development; Product design; User centered design; Strategic design; Strategic branding.; Elcykel; Lastcykel; Longtail; Produktutveckling; Produktdesign; Användarcentrerad design; Strategisk design; Strategiskt varumärkesbyggande.;

   Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm, on behalf of the company Rawbike. The purpose was tod evelop a design and construction proposal for a cargo bike from a strategic market perspective, that could broaden the audience of Rawbike to include more female users. READ MORE

6. 5. Mobile Gaming Earbud. : Design and functionality investigation of mobile gaming headphones.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : JOAKIM ROGEFELT; ADAM LUNDSTRÖM; [2019]
   Keywords : ;

   Abstract : Today there are a vast amount of headphones models, brands and types – each trying their bestto differentiate themselves from the rest. In collaboration with Defunc the thesis project soughtto investigate how one can develop a pair of mobile gaming headphones that meet the needsand wants of mobile gamers. READ MORE