Essays about: "varumärke"

Showing result 1 - 5 of 6 essays containing the word varumärke.

  1. 1. Message strategies in content marketing - How companies drive consumer engagement on social media

    University essay from

    Author : Louise Forsby; Helena Märlegård; [2022]
    Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE

  3. 2. Design of a website for the World Anti-Bullying Forum : A website with focus on usability and inclusion

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Caisa Sixtensdotter; [2020]
    Keywords : Teknisk Design; användarcentrerad design; visuell kommunikation; interaktionsdesign;

    Abstract : Since 1997 the non profit organization Friends has worked towards a world where no child should become victim to bullying. In 2017 Friends initiated the international forum World Anti-Bullying Forum where researchers and practitioners can meet and share knowledge. READ MORE

  4. 3. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Therese Gremlin; Vlada Rusakova; [2019]
    Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE

  5. 4. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elias Pärlhem; Johan Rutberg; [2018]
    Keywords : Influencer marketing; Opinion Leader; Micro-celebrity; Relationships; Instagram; Social Media; Influencers; Personality; Expertise; Influencer marknadsföring; Opinionsledare; Mikrokändis; Relationer; Instagram; Sociala medier; Influencers; Personlighet; Expertis;

    Abstract : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. READ MORE

  6. 5. Investigating crossmedia branding strategies in online game streaming : A qualitative journey into the hearts and minds of todays' arising online entertainers

    University essay from Umeå universitet/Institutionen för informatik

    Author : Felix Magnusson; Fredrik Stöckel; Andreas Berglund; [2015]
    Keywords : crossmedia; branding; streaming; marketing; twitch;

    Abstract : I dagens digitala mediesamhälle, där strömbar media står i fokus, slår sig en ny form av underhållare in i rampljuset. Dessa aktörer livesänder sina framträdanden rakt in i våra vardagsrum. De strategier som dessa streamers tillämpar är lika viktiga som de själva. READ MORE