Essays about: "varumärkeskapital"

Found 1 essay containing the word varumärkeskapital.

1. 1. Nu är det dags att agera! : en analys av konsumentbeteende från mjölkupproret i Skåne

   University essay from SLU/Dept. of Economics

   Author : Reginald Jason Baguna; Tylo Chacon; [2011]
   Keywords : varumärkeskapital; varumärke; konsumentbeteende; märkeslojalitet; mervärde;

   Abstract : At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Skånemejerier from the stores. This meant that Skånemejerier lost approximately 7% of sales volume. Arla Foods showed a strong desire to compete for market share in southern Sweden. READ MORE