Essays about: "vernacular criticism"

Found 2 essays containing the words vernacular criticism.

1. 1. Meme Marketing to Fellow Kids

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : William Lind; [2019]
   Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

   Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

3. 2. Holden Caulfield´s Narcissism Revisited : A Psychoanalytical Study of the Protagonist in J.D. Salinger´s The Catcher in the Rye

   University essay from Högskolan i Gävle/Avdelningen för humaniora

   Author : Sara Hayward; [2018]
   Keywords : The Catcher in the Rye; J. D. Salinger; Freud; psychoanalytical literary criticism; narcissism;

   Abstract : Jerome David Salinger´s Holden Caulfield, the protagonist in The Catcher in the Rye, is seen through the lens of psychoanalytical literary criticism. He is a complex character, who is torn between his dreams and emotions. READ MORE