Essays about: "video game creation"

Showing result 1 - 5 of 19 essays containing the words video game creation.

  1. 1. The unexplored power of buzz in the video game industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

  2. 2. The Perceived Value Of Loot Boxes : A Qualitative Study On The Service Outcome Of Loot Boxes

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Albin Johansson; Sebastian Grönström; [2020]
    Keywords : service outcome; loot boxes; customer perceived value; customer value creation; video game industry;

    Abstract : In recent years, the video game industry has rapidly grown into the largest grossing entertainment industry in the world, surpassing both the film- and music industries. However, many of the popular games today are free to play and does not require any subscription, yet they still generate high amounts of revenue each year, partly due to the offering of loot boxes in video games. READ MORE

  3. 3. The Digital Myth of Women on The Battlefield : A Reception Analysis of Female Soldiers in the Online Discourse of Battlefield V

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Loraine Gauteul; [2019]
    Keywords : Video Games; Critical Discourse Analysis; Battlefield V Phenomenon; Identification; Gender and Media;

    Abstract : Lately, the trailer for the game “Battlefield V” received a massive backlash from the players of the Battlefield franchise due to the fact that the game inspired by World War II featured a woman as the main character. This research set out to investigate how female elements are interpreted in a traditional male-dominated digital space, and aims to highlight the elements to consider when introducing a female lead character in a video game. READ MORE

  4. 4. The Visual Conveyance of Narrative : From A Cognitive Perspective

    University essay from Södertörns högskola/Medieteknik

    Author : Ossian Borg Gyllenbäck; [2019]
    Keywords : narrative; visuals; video games; mise-en-scene; fabula syuzhet; engagement; casual cognition; narrativ; visuell; datorspel; mise-en-scene; fabula syuzhet; engagemang; kausal kognition;

    Abstract : This qualitative study aims to explore, from a cognitive perspective, the influence visuals have on conveying the game's narrative and how this engages the player. The focus being to further the understanding of how both visuals and narrative affect the overall experience. READ MORE

  5. 5. VIDEO GAME CREATION : Inhibitors and Enablers in Female Inclusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Nadia V. Ruiz B.; [2019]
    Keywords : Video game industry; video game creation; female inclusion; feminist technoscience; toxic masculinity; game engines; inhibitors; enablers;

    Abstract : In 2012 and 2014, two hashtags, #1ReasonWhy and #GamerGate, exposed a highly sexist video game industry that was not welcoming female participation. This was affecting women working or wanting to work in it. READ MORE