Essays about: "video game industry"

Showing result 1 - 5 of 72 essays containing the words video game industry.

  1. 1. The unexplored power of buzz in the video game industry

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

  2. 2. Is it game over for physical retailers? : A study on Swedish video game industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mosarrat Farhana; Daniel Swietlicki; [2020]
    Keywords : Business model; Retailing Business model; Click-and-mortar; Video game industry;

    Abstract : Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. READ MORE

  3. 3. The Perceived Value Of Loot Boxes : A Qualitative Study On The Service Outcome Of Loot Boxes

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Albin Johansson; Sebastian Grönström; [2020]
    Keywords : service outcome; loot boxes; customer perceived value; customer value creation; video game industry;

    Abstract : In recent years, the video game industry has rapidly grown into the largest grossing entertainment industry in the world, surpassing both the film- and music industries. However, many of the popular games today are free to play and does not require any subscription, yet they still generate high amounts of revenue each year, partly due to the offering of loot boxes in video games. READ MORE

  4. 4. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michael Wagner; [2020]
    Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE

  5. 5. Player-Driven UI Design for FPS-Games

    University essay from Malmö universitet/Teknik och samhälle

    Author : Allan Flensburg; Simon Nilsson; [2020]
    Keywords : User interface; Customizable user interface; User experience; Video games; UI; First person shooter; FPS;

    Abstract : This paper explores the appeal of customizable user interfaces (UI) in video games, and the choices players make when this option is available to them. In the video game industry at present, players aren't given much choice in regards to the UI, even though it is usually a vital element that will support them throughout their whole experience. READ MORE