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Showing result 1 - 5 of 182 essays matching the above criteria.

1. 1. Messages from the deep: A reception study of Denis Villeneuve's Dune

   University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

   Author : Sarah R. Kern; [2024-02-06]
   Keywords : Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

   Abstract : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. READ MORE

3. 2. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Natalia Pfeifer; [2023]
   Keywords : Social Sciences;

   Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

4. 3. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE

5. 4. Diegetic Source Music & Non-diegetic Underscore: Dramatic Effects on a Romantic Scene

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Jesper Johansson; [2023]
   Keywords : Diegetic; Non-diegetic; Audio; Sound design; Music;

   Abstract : The diegetic and non-diegetic functions that exist when dealing with music for film can affect the way that viewers perceive scenes and characters. It is therefore important to be well informed about what effect these two functions can have on the viewers as a sound designer. READ MORE

6. 5. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Valeriia Babkina; [2023]
   Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

   Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE