Essays about: "vignette"

Showing result 11 - 15 of 34 essays containing the word vignette.

  1. 11. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
    Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

    Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

  3. 12. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Julia Halin; [2020]
    Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

  4. 13. The effect of humor styles on mate value and preferences in an online experiment

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Anders Fredriksson; Groundstroem Henrik; [2020]
    Keywords : Evolution; sexual selection; fitness signal; humor styles; mate value; partner preference;

    Abstract : Humor is likely to serve as signals of fitness in potential partners. Less is known about how different styles of humor affect partner attractiveness. This study aimed to test the attractiveness of the four different humor styles proposed by Martin et al. READ MORE

  5. 14. Examining economic and cultural concerns in shaping attitudes towards immigration : A survey experiment

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Cerasela Stroe; [2020]
    Keywords : ;

    Abstract : Researchers have studied whether opposition to immigrants is primarily due to a perceived economic threat, a perceived cultural threat, or combination of the two. There are various competing theories on why people perceive immigrants as a threat but in this thesis, we will focus on testing group threat theory and social identity theory. READ MORE

  6. 15. The Elephant in Multicultural Sweden

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Seyed Shahab Mir Babaei; [2020]
    Keywords : white; non-white; tension; marker of difference; morality; navigation; vignette; group interview; students; Sweden; Social Sciences;

    Abstract : In this study, I have investigated “the elephant in the room”, namely the tension surrounding discussions and interactions regarding ethnicity and race in Sweden. Specifically, my aim has been to unveil the dominant ideas that “whites” and “non-whites” use to morally navigate through tensions in this multicultural society. READ MORE