Essays about: "viral videos"

Showing result 1 - 5 of 13 essays containing the words viral videos.

  1. 1. Climate change on TikTok: Investigating the impact of viral videos about climate change on adults

    University essay from Lunds universitet/LUCSUS

    Author : Johanna Grosche; [2022]
    Keywords : Climate Change Communication; TikTok; Storytelling; Science Communication; #ClimateChange; Sustainability Science; Social Sciences;

    Abstract : Due to the rise of audiovisual social media apps such as TikTok, anyone can participate as a communicator or listener in the climate change discourse. This thesis explores viral TikTok videos about climate change, their usage of narrative elements and predominantly their impact on adults below 30 on an individual level. READ MORE

  2. 2. Anti-corruption and opposition in Russia: Digital media and rhetorical strategies of Navalny

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Oscar Andersson; [2021]
    Keywords : Navalny; corruption; digital media; rhetorical strategies; critical metaphor analysis;

    Abstract : What were the main goals in Navalny’s political agenda and how did this influence his rhetorical approach? This paper explores how Navalny and his aspirants were disqualified as political candidates in Russian elections, and how this affected his approach to being focused on contentious politics as it became the only viable means to push for political change in the country. Two of his most viral videos are analysed to investigate the rhetorical strategies he used to set frames on the political elite, and the main answers revolved around corruption, theft, and the self-image of Medvedev and Putin. READ MORE

  3. 3. Characterizing Feature Influence and Predicting Video Popularity on YouTube

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ali Abdihakim; [2021]
    Keywords : Viral; popular and trending are interchangeable terms and refers to content that garners hundreds of thousands if not million of views in a short span of time.; Viralt; populärt och trendigt är utbytbara termer och syftar på videor som får hundratusentals om inte miljontals visningar på kort tid.;

    Abstract : YouTube is an online video sharing platform where users can distribute and consume video and other types of content. The rapid technological advancement along with the proliferation och technological gadgets has led to the phenomenon of viral videos where videos and content garner hundreds of thousands if not million of views in a short span of time. READ MORE

  4. 4. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. READ MORE

  5. 5. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
    Keywords : Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

    Abstract : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. READ MORE