Advanced search
Showing result 1 - 5 of 12 essays matching the above criteria.
-
1. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE
-
2. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. READ MORE
-
3. Young adults' adoption to fashion brands use of extended reality technologies such as Virtual Clothing
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: There is a noticeable digital shift in the fashion industry. COVID-19 Pandemic has acted as a great accelerator to the digital shift. Specifically retail is one of the industries that has grown more digitally oriented as a result of the global pandemic that hit the world in 2020 (Moneta & Sinclair, 2020). READ MORE
-
4. Building a front-end framework with Web Components : A study about the next generation of front-end frameworks
University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknikAbstract : Context: As most modern browsers fully support the new set of APIs called Web Components, it is crucial to investigate how developers could use them to enhance the performance and developer experience of web development. When considering this, it is fitting to investigate both the technical and practical differences between modern libraries powered by the APIs, versus traditional libraries which do not. READ MORE
-
5. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE