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Showing result 1 - 5 of 16 essays matching the above criteria.

  1. 1. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
    Keywords : Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

    Abstract : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. READ MORE

  3. 2. Digitalization: An alternative method of tourism in order to reduce transportation

    University essay from Göteborgs universitet/Graduate School

    Author : Georgios Skarpetis; Johan Persson; [2021-06-11]
    Keywords : Tourism; digital tourism; virtual tourism; tourism emissions; types of tourism;

    Abstract : This thesis deals with the topic of digitalization within the tourism sector. The main focus was on researching if a digitized approach had the possibility to satisfy travellers while reducing physical traveling. The importance of finding alternative ways of traveling stems from the unsustainable increase of emissions that traveling entails. READ MORE

  4. 3. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Hampus Kilåker; [2021]
    Keywords : Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

    Abstract : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. READ MORE

  5. 4. Event Industry during COVID-19 Pandemic in Sweden; Impact, Recovery and Future Trends

    University essay from Södertörns högskola/Turismvetenskap

    Author : Parisa Rouhi Khorasani; [2021]
    Keywords : Event industry; COVID-19 pandemic; Sweden; impact; virtual events; hybrid events; coping strategy; recovery.;

    Abstract : Tourism industry is one of the hardest hits by the COVID-19 pandemic outbreak, Event industry as an important stakeholder of tourism has been fiercely damaged globally. In this study the impact of COVID-19 pandemic on the event industry businesses in Sweden, their methods of coping with this situation and the recovery plans will be evaluated. READ MORE

  6. 5. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Barbara Kubitzek; [2021]
    Keywords : Virtual reality tourism; virtual reality; co-creation; geomedia; place-based virtual reality experiences; place marketing; Region Värmland; Karlstad Municipality; Mariebergsskogen; experience design; interaction design; storytelling; cultural heritage; covid-19; pandemic; communication; Sweden; case-study; film; 360°; Lefebvre; digital experiences; destination marketing; VR film; cinematic virtual reality; metaverse; UX; UI; Skansen; Sweden; Visit Sweden; Visit Värmland; design processes; Oculus Quest; Google cardboard; NFT; methodological model; PDU; innovation; marketing; Virtuelle Realität; Tourismus; Marketing; Schweden; Geomedia; Experience Design; Kommunikation; Covid-19; Pandemie; Fallstudie; Sinne; Kultur; Park; Umwelt; Virtuell Verklighet; turism; Karlstad Kommun; Region Värmland; Kommunikation; pandemi; kulturellt arv; plats; berättelse;

    Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE