Essays about: "visual communication"

Showing result 11 - 15 of 363 essays containing the words visual communication.

  1. 11. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  3. 12. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  4. 13. The Underdog Brand Position

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

  5. 14. Possibilities and Challenges of City Planning using 3D Visualization : A systematic literature review on the possibilities of city visualization using 3D computer graphics and the utility of parametric design

    University essay from Blekinge Tekniska Högskola

    Author : Benjamin Lind Nilsson; [2023]
    Keywords : ;

    Abstract : There exist numerous previously conducted surveys, studies and written articles on the topic of 3D geo-visualization. The subject has been pursued increasingly for the last two decades. In the late 1960s, digital earth, the idea of a digital copy of the real world was first proposed. However, hardware capabilities were limited. READ MORE

  6. 15. How do Communicators in Social Change Organisations Navigate the Use of Artificial Intelligence? : A Thematic Analysis Through the Lens of Ethical Storytelling

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anna Svensson; [2023]
    Keywords : Artificial Intelligence; Communication about Development; Charity Communications; Ethical Communications; International Development; ComDev; Ethical Storytelling; AI Ethics;

    Abstract : The increasing accessibility and sophistication of Artificial Intelligence (AI) in generating high-quality images and texts presents opportunities, risks, and ethical dilemmas in the Communication about Development (ComDev) sector. This dissertation asks: how do ComDev professionals navigate the ethics of using AI to create visual and written content to raise funds and motivate action on global social issues? Drawing on the idea that AI ethics cannot be understood or achieved independent of a broader ethical structure, the project develops a theoretical framework of ethical storytelling, suggesting this can be successfully applied to AI and non-AI-generated content. READ MORE