Essays about: "visual merchandise"

Found 4 essays containing the words visual merchandise.

  1. 1. The importance of navigability when navigating through student merchandise : A study to research how navigability could improve student e-commerce

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Emelie Gunnesson; Carl Jungerth; Oscar Malmros; Oscar Eriksson; Jonathan Sjöberg; Linus Appelquist; Jacob Törnberg Zeinetz; Lowe Osla; [2023]
    Keywords : ;

    Abstract : The purpose of this report is to examine how a web application should be designed with regard to navigability. E-commerce is a growing sector hence it is of great value to know how to build a web application for the users, this report has chosen to focus on students as the target group. READ MORE

  3. 2. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  4. 3. Investigation of Embedded Brand Placement within Esports

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Carl Alexandros Lundberg; Lola Smith; [2021]
    Keywords : esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Abstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE

  5. 4. The influences of physical environment of multi-brand fashion retail store on consumer's behavior

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : HO JU-PING; LI FEI; [2011]
    Keywords : multi brand; fashion; retail store; physical environment; consumer behaviour; needs; satisfaction; positive attitude; negative attitude; interior; exterior; visual merchandise; display;

    Abstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE