Essays about: "visual semiotic analysis"

Showing result 1 - 5 of 21 essays containing the words visual semiotic analysis.

  1. 1. PICTURES AT AN ELECTION A visual semiotic analysis of Swedish political parties’ visual communication in the 2018 election

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Axel Karlsson; [2020-01-27]
    Keywords : Sweden; political communication; visual communication; political parties; visual semiotics; election posters; Facebook; social media;

    Abstract : The following thesis utilizes visual social semiotic analysis in order to investigate the usage of images by Swedish political parties during the election campaign to the Swedish Riksdag of 2018. Visual semiotics is used to identify the themes and the visual methodology used in images in election posters before comparing these to posts made by the parties on Facebook the week preceding the election in 2018 in order to ascertain whether there were differences in said themes and methodology in the posters compared to the Facebook posts or not. READ MORE

  2. 2. Revival of the Cambodia’s music as a form to sustain national identity : a case study of SmallWorld SmallBand in producing authentic songs

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Sophornna Chea; [2020]
    Keywords : national identity; cultural identity; authenticity; revival; cultural citizenship; youth culture; social media; imagined community; media studies; production studies; music studies; Social Sciences;

    Abstract : This thesis critically examines the experiences of young artists in Cambodia’s music industry with regard to their experiences of incorporating traditional instruments and genres into music-making processes. The investigation is based on a case study of an original music band known as SmallWorld SmallBand, which is one of the leading bands in Cambodia. READ MORE

  3. 3. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE

  4. 4. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Kultur och samhälle

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

  5. 5. Decoding visuals: The social semiotics of Make Love Not Walls

    University essay from Malmö universitet/Kultur och samhälle

    Author : Pihla Raevaara; [2019]
    Keywords : fashion advertising; political participation; cultural meaning; fashion campaign; myth; narrative;

    Abstract : Fashion is an industry that reflects on society and comments on it through advertisement campaigns. Besides increasing brand awareness and growing sales, some fashion brands create campaigns for e.g. protesting and voicing out socio-cultural and political statements. READ MORE