Essays about: "visual semiotic analysis"

Showing result 1 - 5 of 11 essays containing the words visual semiotic analysis.

  1. 1. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Kultur och samhälle

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

  2. 2. The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Emma Månsson; [2018]
    Keywords : Advertisement; Advertising; Printed Advertisements; Semiotics; Pragmatics; Swedish Women;

    Abstract : This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. READ MORE

  3. 3. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  4. 4. "Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns

    University essay from Stockholms universitet/JMK

    Author : Angelica Åhlund; [2018]
    Keywords : advertising; femininity; gender; intersectionality; postfeminism; media;

    Abstract : Advertising is increasingly, and has become one of the most powerful forms of global communication. It is one of the most influential tools in spreading ideas about gender, ethnicity and sexuality that create perceptions. Advertising has becoming increasingly global due to the globalization of the Western society and culture. READ MORE

  5. 5. Slow Food for thought: food as cultural heritage expressed in the Slow Food movement’s external communication

    University essay from Malmö högskola/Kultur och samhälle

    Author : Sara Nässén; [2017]
    Keywords : Slow Food; Intangible cultural heritage; UNESCO; Semiotics; Communication; Social constructivism; Visual analysis; Sustainability; Culinary traditions;

    Abstract : This thesis investigates the Slow Food movement which started in Italy in the late 80’s and today is an internationally spread organization with around 100 000 participants in 160 countries. The core aim within the Slow Food movement is combining everyone’s “right to pleasure” with social responsibility, summed up in their motto: “Good, Clean and Fair”. READ MORE