Essays about: "visual semiotic analysis"

Showing result 21 - 25 of 50 essays containing the words visual semiotic analysis.

1. 21. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

3. 22. Encoding and Decoding : Researching the controversy of Kamala Harris’ Vogue cover

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Selma Kristjansdottir; [2021]
   Keywords : Representation; Stereotypes; Vogue; Magazine cover; Postcolonial theory; Encoding; Decoding; Preferred reading; Oppositional reading; Semiotics;

   Abstract : The purpose of this research is to examine how visual communication can be interpreted in different ways and even in opposition to the creator’s intention, and to understand how different visual signs in images convey meaning to explain audience’s oppositional reading. Through a qualitative methodological approach, a semiotic comparative analysis of two covers of the fashion magazine Vogue featuring Kamala Harris will be carried out, a digital cover and a print cover. READ MORE

4. 23. How is the Psychological Climate Paradox presented in climate change communications? : A Multimodal Critical Discourse Analysis of the Psychological Climate Paradox in the documentary trailers Anthropocene: the human epoch & Kiss the Ground

   University essay from Jönköping University/Högskolan för lärande och kommunikation

   Author : Lydia Frassine Garpenholt; [2021]
   Keywords : climate change; communication; Psychological Climate Paradox; trailer;

   Abstract : Effectively communicating climate change issues to the public have been proven to be a complicated task. Increasing scientific research explaining how humans have caused changes on climate, have led to a decreasing concern, contributing to the Psychological Climate Paradox. READ MORE

5. 24. Generation Z has opened the can

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Carlzon; Isabella Rammasi; [2021]
   Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE

6. 25. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : May Demangeot; [2021]
   Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

   Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE