Essays about: "visual semiotic analysis"
Showing result 6 - 10 of 50 essays containing the words visual semiotic analysis.
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6. Women in Kyrgyz Music Videos : A Social Semiotic Analysis of Women’s Representation in Kyrgyz Visual Media
University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och mediaAbstract : This master thesis study examines Kyrgyz-language music videos to explore the visual representation of women, including women experiencing gender-based violence. It addresses a gap in the literature regarding women in Kyrgyz music videos and argues that media communicates context-specific meaning about gendered cultural realities. READ MORE
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7. Zelenskyj – Defending the Democratic Spirit : a semiotic case study on political personalisation
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : Since Russia initiated their war in Ukraine February 2022, Ukrainian President Volodymyr Zelenskyj went from being a national celebrity to becoming a global phenomenon. With international news media reporting on his every move, the representation of Zelenskyj has become central to how distant audiences make sense of the war, gaining immense popularity among Western audiences particularly. READ MORE
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8. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions: i) How do the posts on TGLM use humor and wellness to portray feminism? ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally, iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. READ MORE
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9. The Visual Transformation of Security Narratives: Visual Culture of the German Querdenker Movement on Instagram
University essay from Lunds universitet/Graduate SchoolAbstract : Throughout the COVID-19 pandemic the post-truth and increasingly radicalized anti-vaccine movement has gained worldwide attention as a major opponent of Covid-restricting efforts. In Germany, the anti-vax movement Querdenker have staged several large-scale protests opposing the ’undemocratic’ government. READ MORE
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10. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. READ MORE