Essays about: "vlogger"

Showing result 1 - 5 of 7 essays containing the word vlogger.

1. 1. From Shaky Self-Held Cameras to Professional Camera Teams -A Thematic Analysis of How YouTube Audiences Perceive the Professionalization of Vlog Production Styles

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Nathalia Dalmer; [2021]
   Keywords : Audience; authenticity; comment section; parasocial relationships; professionalization; thematic analysis; vlog production styles; YouTube;

   Abstract : The aim of this thesis is to provide insight into how YouTube audiences perceive the professionalization of vlog production styles and what happens to the parasocial relationship between viewer and vlogger, especially in relation to authenticity, in relation to this. This is done by a thematic analysis of comments on Valeria Lipovetsky’s YouTube video “We Need To Talk”, which serves as a case study. READ MORE

3. 2. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Maria Aspinen; [2019]
   Keywords : Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

   Abstract : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. READ MORE

4. 3. Commerce & Friendship : A qualitative study of new value streams created by beauty vloggers through relationship building on social media

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Yichen Zhang; Tavonga Chikwaya; [2018]
   Keywords : Social media; influencer; beauty vlogger; relationship; value streams;

   Abstract : Background: Social media platforms are evolving to be effective platforms in marketing but due to customers’ scepticism on how they are being approached there is need to be cautious on how best to build relationships towards value creation. Purpose: To explore within the field of social media influencer marketing to understand how new value streams could be created by beauty vloggers through building relationship with followers (audiences), or the potential customers on virtual market. READ MORE

5. 4. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

   University essay from Stockholms universitet/JMK

   Author : Gustaf Petersen; [2018]
   Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

   Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE

6. 5. YouTube influence on Well-being brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paula Kauppinen; Antoniya Pavlova; [2017]
   Keywords : Business and Economics;

   Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE