Essays about: "volvo group brand"

Showing result 1 - 5 of 12 essays containing the words volvo group brand.

  1. 1. How to improve customer satisfaction with customer surveys and lean for retail

    University essay from Göteborgs universitet/Graduate School

    Author : Nahia Bilbao Gato; [2023-07-18]
    Keywords : lean for retail; customer satisfaction;

    Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

  3. 2. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  4. 3. Process for preparing work instructions : A multiple case study at Volvo Group Trucks Operations

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakulteten

    Author : Sofie Jansson; Frida Delin; [2015]
    Keywords : preparation process; process mapping; work instructions; assembly; process planning; case study; standardization; beredningsprocess; processkartläggning; arbetsinstruktion; montering; processplanering; fallstudie; standardisering;

    Abstract : A study made by Johansson, Fast-Berglund and Moestam (in press) shows that diversity regarding how information is used exists in global production networks. To be closer to markets, organizations have chosen to globalize their business which is one reason for why diversity arises. READ MORE

  5. 4. Building a business case for the environment: What's strategy got to do with it?

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Claire Lawson; [2014]
    Keywords : nvironmental strategy; environmental management; automotive industry; sustainable development; manufacturing operations; single case study; action research; Business and Economics; Earth and Environmental Sciences;

    Abstract : Under an action research paradigm, this thesis project explores the business potential of an environmental strategy and assesses the formulation of such a strategy implemented by an automotive original equipment manufacturer. Because of the heterogeneous nature of a company’s approach to environmental issues due to inter alia managerial conducts and company culture, this article provides an in-depth study and explorative analysis on a single- case rather than performing a meta-analysis. READ MORE

  6. 5. The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity

    University essay from Företagsekonomiska institutionen

    Author : Xiaoshu Zheng; Yuan Shi; [2013]
    Keywords : Brand Acquisition from China; High Brand Equity; Low Brand Equity; House of Brands Strategy; Endorsed Brand Strategy;

    Abstract : Much previous research has studied high brand equity acquiring high brand equity or high brand equity acquiring low brand equity. However, very little research has been conducted to understand how that low brand equity acquiring high brand equity changes the low brand equity especially in China. READ MORE