Essays about: "volvo marketing"
Showing result 1 - 5 of 43 essays containing the words volvo marketing.
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1. Closing the GAPS
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE
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2. A Storytelling and Brand Identity Connection
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE
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3. Investigation of the contribution of intelligent suspension system on ride comfort and road holding quality in autonomous vehicles : A case study at Volvo Cars Corporation
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Transformation to automated drive implies a switch in roles from driver to passenger, which means that the driver goes from complete flexibility to maneuver the car to almost none. There would be a mismatch between the human's preferred driving style and the driving behavior provided by an autonomous car, leading to both mental and physical discomfort amongst the passengers. READ MORE
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4. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE
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5. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities
University essay from Umeå universitet/FöretagsekonomiAbstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE