Essays about: "web 3.0"

Showing result 1 - 5 of 20 essays containing the words web 3.0.

  1. 1. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  3. 2. Call for Diversity in Web 3.0 : Case Study of NFT Art Projects World of Women (WoW) and Women Rise

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Berna Syuleymanoglu; [2022]
    Keywords : NFTs; Web 3.0; blockchain; women; gender; representation; voice; art; social change;

    Abstract : Non-fungible tokens (NFTs) are digital assets that exist in the blockchain with a unique signature that has been gaining significant attention starting from the early 2021. While NFTs can be anything stored digitally from text to music, since these digital tokens enable artists to democratize their works, there has been a particular rise in using them to promote digital art which has long been undervalued. READ MORE

  4. 3. Blockchains, smart contracts, and stablecoins as a global payment system : The rise of web 3.0

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Leo Bergquist Mcneil; [2022]
    Keywords : Blockchain technology; smart contracts; stablecoins; custodial stablecoins; non- custodial stablecoins; web 3.0; decentralized finance; decentralized networks;

    Abstract : Blockchains, smart contracts and cryptocurrencies are reaching further global adoption each day and are becoming more prominent to be the foundation for a new technological era and to be used in transactions globally. The technology has strong coherent properties, including a high level of security, decentralization, and its use of smart contracts to obviate intermediaries. READ MORE

  5. 4. The Establishment of Internal Corporate Venturing for a Virtual Economy in Web 3.0 setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Pada Phosaard; Qingyi Yang; [2022]
    Keywords : Corporate venture builder; Web 3.0 venture; Blockchain; Virtual economy; venture building; Företagsföretagsbyggare; Web 3.0-satsning; Blockchain; Virtuell ekonomi; Företagsbyggande;

    Abstract : The virtual economy has been gaining attraction since the increase of blockchain and web 3.0technology adoption. However, regarding the rise of web3.0 startups, the corporate pursuing this technology are still limited. READ MORE

  6. 5. Transmedia Storytelling & Web 4.0 — an upcoming love story : Investigating transmedia storytelling across Web 2.0 & 3.0 to assess its relationship with Web 4.0

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Cornelia Solsjö; Sandra Aronsson; [2022]
    Keywords : Web 2.0; Web 3.0; Web 4.0; transmedia storytelling; cross case study; case study; reverse engineering; visual mapping; Gorillaz; engagement;

    Abstract : The world wide web has gone through several distinct eras since its launch in 1989, going through the eras Web 1.0, Web 2.0, and Web 3.0. READ MORE