Essays about: "web design marketing"

Showing result 1 - 5 of 41 essays containing the words web design marketing.

  1. 1. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Kenneth Santos; Rasmus Törnros; [2023]
    Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

  3. 2. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kenneth Santos; Rasmus Törnros; [2023]
    Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Abstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE

  4. 3. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Keywords : navigability; usability; web application;

    Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

  5. 4. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  6. 5. Assessing the User Experienceof Hype Energy Drinks’ New Website : A study in UX development comparing the userexperience of two versions of the website Hype.com

    University essay from Uppsala universitet/Datalogi

    Author : Vera Widmalm; [2023]
    Keywords : User Experience; UX; Web development; Online product marketing; Nutrition;

    Abstract : This study explores the optimization of user experience (UX) and website goals through arelatively small-scale test with 10 participants. The research focuses on evaluating theimplementation of a new website prototype for Hype Energy Drinks, with an aim to improvehealth orientation and UX, specifically when communicating the product sections for isotonicdrinks and protein products. READ MORE