Essays about: "web impact on business"

Showing result 1 - 5 of 58 essays containing the words web impact on business.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. How Venture Capital Could Use Large Language Models to Screen Sustainability Impact Startups

    University essay from Lunds universitet/Miljö- och energisystem

    Author : Måns Vilhelm Tivenius; Karl-Gustav Elf; [2023]
    Keywords : Large Language Models; Venture Capital; Impact Investing; Prompt Engineering; GPT-4; ChatGPT; Impact; Sustainability; Artificial Intelligence; Startup success; Impact startup; Impact measurement; Screening; AI for good; Technology and Engineering;

    Abstract : This study investigates the potential of large language models (LLMs), such as ChatGPT, to aid venture capitalists in the screening of startups that maximize sustainability impact. To determine the scope that maximizes impact for venture capitalists' and to identify effective screening criteria, the study utilized theoretical research and interviews. READ MORE

  4. 3. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Keywords : navigability; usability; web application;

    Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

  5. 4. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

  6. 5. Targeted content - a case study on increasing online user engagement

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Saga West; Phatchana Srinin; [2021]
    Keywords : User experience; A B test; Personalization; Front-page; Business software provider; Targeted content;

    Abstract : The data generated from the user's activities and surfing online can have a significant impact when used to improve the content of web pages. The user has little time to scan the content of a web page and the motivation to save time is high. READ MORE