Essays about: "web marketing in tourism"

Showing result 1 - 5 of 9 essays containing the words web marketing in tourism.

  1. 1. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  3. 2. The Need for a Common Voice : A Collaborative Approach to Foster Sustainable Tourism Development

    University essay from

    Author : Helen Cathérine Schlueter; Beke Wassmann; [2018]
    Keywords : Baltic Region; Collaboration; Destination; DMO; Gotland; Local Community; Marketing; Sustainability; Sustainable Tourism; Tourism-Related Organisations;

    Abstract : This research explores the development of sustainable tourism in destinations in the Baltic region and in the case of Visby, Gotland. The purpose is to contribute to the understanding how destination management organisations and local communities in these destinations work together to develop the destination. READ MORE

  4. 3. Representation of the Sámi Culture in Tourism in Sweden: : A Thematic Analysis of Marketing Websites from Swedish Lapland

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Gynn Heissy Ticao Hernaez; Lukas Mavromatis Klempin; [2018]
    Keywords : Indigenous Tourism; Sámi; Indigenous Representation; Tourism Marketing; Sweden.;

    Abstract : The following thesis examines the representation of Sámi that reside in the Swedish part of Lapland. Tourism has been a complement to the traditional occupations for many Sámi. However, representations of Sámi in web-marketing may be misleading the tourists in their understanding of the Indigenous people. READ MORE

  5. 4. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Christian Bauer; [2018]
    Keywords : Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

    Abstract : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. READ MORE

  6. 5. Market your destination : An investigation of how destination marketing organizations can reach generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aldevinge Anton; [2016]
    Keywords : tourism industry; destination marketing organization; web; social media; generation Y;

    Abstract : Background: The tourism industry and especially those that market destinations, destination marketing organizations (DMOs), face challenges to meet generation Y, with an uncertainty of how to do it. DMOs need to be adaptable to an everyday changing market in order to attract visitors to their destinations. READ MORE