Essays about: "web strategy china"

Showing result 1 - 5 of 6 essays containing the words web strategy china.

  1. 1. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Greta Babenskaite; Mengyu Yang; [2019]
    Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

    Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE

  3. 2. Supply Side Risks Assessment of the Supply Chain : A case study of the Supply Side Risks Assessment in HUAWEI’s Supply Chain

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Zekang Feng; Rui He; Wen Zhu; Fazal Amin; [2017]
    Keywords : Supply Chain Risk; Risk Identification; Risk Assessment; Risk Mitigation; supply side; HUAWEI;

    Abstract : Research questions 1. What kind of risks in the supply side of HUAWEI supply chain can be identified? 2. How can supply side risks of HUAWEI supply chain be assessed? 3. READ MORE

  4. 3. Social Media Strategy in the Chinese Market : Weibo Platform Case Study

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yunchun Wang; Anna Ivanova; [2014]
    Keywords : Web 2.0; Social media marketing; Sina Weibo; China; Digital marketing;

    Abstract : Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. READ MORE

  5. 4. The competitive advantage of IKEA and IKEA in China

    University essay from Ämnesavdelningen för industriell ekonomi

    Author : zhi li; [2010]
    Keywords : ;

    Abstract : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE

  6. 5. Managing Customer Services Using GIS in Banks : A Case in Chinese Competitive Environment

    University essay from Institutionen för datavetenskap

    Author : Yang Fu; [2007]
    Keywords : GIS; customer service; banks; ;

    Abstract : In recent years, Geographic information system (GIS) is becoming a useful tool for location related analysis and decision making. Linking huge data using space, as in a GIS, is a new way to help any bank understands better its data and its customers. READ MORE