Essays about: "webbanalys"

Found 4 essays containing the word webbanalys.

1. 1. Data driven marketing : How to gain relevant insights through Google Analytics

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Jenny Carlsson Ståbi; [2019]
   Keywords : Marketing analytics; Web analytics; Google Analytics; Analysis; Measurement; Data driven; Effects; Insights;

   Abstract : In this report, problems regarding the retrieving, measuring, and analysis of data when analysing marketing effects in the web analytics tool Google Analytics will be discussed. A correct setup, configuration, maintenance, campaign tracking and the understanding of the data in Google Analytics is essential to be able to achieve relevant insights. READ MORE

3. 2. Incorporating a tag management system in an agile web development process to become more data-driven

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Max Dyrhage; [2017]
   Keywords : Web Analytics; Google Analytics; Google Tag Manager; Agile Development process; Scrum.;

   Abstract : Web analytics are used to track and examine user behavior on websites and web applications. In order to take data driven decisions companies and organizations working with the web look to web analytics to understand their users. READ MORE

4. 3. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Utsav Kaushik; Antonio Grondowski; [2017]
   Keywords : Conversion rate optimization; A B testing; E-commerce; Quantitative Research; Interaction Design; Human-computer interaction; HCI; Web Design; Statistical Inference; Web Analytics.; Konverteringsoptimering; A B-testning; e-handel; kvantitativ studie; interaktionsdesign; människa-datorinteraktion; MDI; webbdesign; statistisk inferens; webbanalys;

   Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE

5. 4. Challenges for Web AnalyticsApplications on Mobile Platforms

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : WILLIAM ZHANG; [2013]
   Keywords : ;

   Abstract : The mobile industry has seen tremendous growth over the last decade, with both mobile hardware and software rapidly improving. This opens up new possibilities for mobile applications and allows them to expand into areas that were previously reserved for desktop applications. READ MORE